Tag archive for ‘Digital Branding’
What Is Your Social Media Plan?
People…Objectives…Strategy…Technology… As the landscape of the social web explodes with developments, new entrants and increased utility, business leaders wonder how to capture the attraction of all this “social stuff” to meet business objectives. Leveraging social technologies is becoming an important aspect of any strategic planning process as more and more markets are engaging customers and [...]
Boosting Brand Reputation, Awareness
How Effective is Social Media Marketing and PR at Accomplishing These Goals?
Which strategic goals do you expect social media to accomplish for your organization or client?
More than 90% of companies believe that social media is most effective in building brand reputation and awareness. That result is followed closely by goals for attracting website visitors.
Objectives that [...]
