vince alexander

digital branding, web 2.0 technology and social media interaction

Tag archive for ‘Digital’

Communications Mechanisms

Web 2.0 is about connecting people and ideas through communications that are real time and efficient. The communications mechanisms range from podcasts, video, wikis, blogs, web syndication, Web 2.0 applications and feeds for maximum network effects
Social Networks – Technology that allows users to leverage personal connections.
RSS – Real Simple Syndication- a family of XML file [...]

SEO – Search Engine Optimization

I typically define search engine optimization issues in three categories: “on page”, “off page” and “site wide” elements. On page optimization refers to optimizing the physical elements of the page including textual content, heading tags, page titles, meta descriptions, meta keyword tags. Off page optimization refers to links, both internal and external. [...]