vince alexander

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily [...]

1. Build relationships
You know they’re buying your products and services, and you might have some demographics/firmographics, but who are they really? Your blog readers are likely to be your best customers, and knowing them better will help you to find more like them. A company blog offers opportunities to dialogue with your customers unique way [...]