Tag archive for ‘Advertising’
Advertising Strategy
Strategies in Advertising
* Set your own Ad Rates. Not all brokers allow manual price setting and this is obviously one of the greatest benefits of direct advertising. Another key point is that you can utilize variable pricing to fit specific advertisers.
* Direct Contact with advertisers. You can [...]
The Web 2.0 advertising machine
If the mention of Web 2.0 social networks conjures images of tech-crazed teens navigating virtual worlds at breakneck speeds or screenshots of flowery pink blogs, think again.
According to Laurel Papworth, Online Communities Strategist of consultancy World Communities, the Web 2.0 world can offer business opportunities that far surpass that of traditional media.
“Social networks did not [...]
