Engage
Overview
Social Media Engagement
Social Media can impact the top and bottom line of a company’s financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever.
we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It’s time to stop doing social because it’s cool. It’s time to start doing it because it’s effective.
The Engage Social Media Plan is comprised of a description of the clients’ goals and objectives, target audience and an implementation plan that includes specific goals, strategies, tactics, key performance indicators to measure success and an ongoing media campaign management and support plan.
Goals and Objectives
2. Market Analysis
* Target Market (Audiences)
* Target Market Trends
* Target Market Characteristics and Needs
Social Media Campaign Implementation Plan
The POST methodology is one of the corner stones of the Engage implementation plan. People, Objectives, Strategy and Technology.
It establishes a benchmark for measuring success and provides direction for the campaign messaging, visual content design, copywriting, and the seeding of the content on the various social media web sites.
* Social Media Technologies and Platforms
* Resource Planning
* Content Development
* Integration with Traditional Online Marketing
* Social Media Campaign Management and Support
* Review Process and Delivery
Ongoing campaign management and support of social media network accounts and profiles across the various social media networks, blogger outreach and continued participation in news media and bookmarking web sites, is crucial for maintaining a social media marketing campaign.
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