Web 2.0 Trends
Overview
In tight economic times, marketers should allocate more of their budgets to social and digital media, according to 70% of Canadian business leaders surveyed by Com.motion and Pollara. Eighty-two per cent of the senior marketers and business leaders said they would spend as much or more in 2009 as they did this year on social and digital media. Twenty-three per cent said they would increase their spending on social media, compared with 4% who would increase spending on TV advertising; 37% said they plan to cut back on TV advertising in 2009 and 32% said they would reduce newspaper advertising. Senior management is more supportive of social media investment than it was a year ago, according to the survey, with 78% affirming support compared with 54% a year ago.
Social Media Marketing Plan
Here’s a framework of Social Media tools to consider with notable brand examples:
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)
Popularity: 4% [?]
